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Evernote yet again

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Posted by Dr Andus
Oct 7, 2016 at 10:21 AM

 

shatteredmindofbob wrote:
>10 overseas offices? For a notetaking app?

Yeah, that’s definitely a strange one…

 


Posted by Paul Korm
Oct 7, 2016 at 10:22 AM

 

The link is now dead (404) and in a cursory search of the Herald site it seems the article is no longer there.  Hmmm

When the article did exist, it claim that Evernote’s revenue was $36 million annual.  Seems low, but taking that as true—it would mean the 150million users are paying on the average 24 cents/year.  At that rate, those who buy the Premium subscription are in essence “subsidizing” around 300 users.  Not a great model.  If they are searching for a way to monetize the service, then get rid of all free accounts—set the fee at $30 annual (for example) and lose 99% of existing users but break even.  Looks like paying for house cleaning service and free meals didn’t attract some economics 101 grads with common sense.

WSP wrote:
A long, interesting article about Evernote’s decline:
> >http://www.smh.com.au/business/innovation/how-us1-billion-evernote-went-from-silicon-valley-darling-to-deep-trouble-20161006-grw7eg.html

 


Posted by Stephen Zeoli
Oct 7, 2016 at 11:10 AM

 

Paul Korm wrote:

>If they are searching for a way
>to monetize the service, then get rid of all free accounts—set the
>fee at $30 annual (for example) and lose 99% of existing users but break
>even.  Looks like paying for house cleaning service and free meals
>didn’t attract some economics 101 grads with common sense.
>

>>

That’s exactly what I think they should do. Freemium makes sense for a new company trying to get people to try out the service, but not for one that’s been around for a while.

Steve Z.

 


Posted by MadaboutDana
Oct 7, 2016 at 11:54 AM

 

Wow, that was some seriously fast footwork by Evernote’s lawyers. Clearly they can still afford them ;-)

Paul Korm wrote:
The link is now dead (404) and in a cursory search of the Herald site it
>seems the article is no longer there.  Hmmm

 


Posted by Dr Andus
Oct 7, 2016 at 12:03 PM

 

Try this link instead:

http://www.businessinsider.com.au/evernote-is-in-deep-trouble-2015-10

it looks like the article was originally from OCT 4, 2015.

 


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