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Evernote reinvents itself again
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Posted by Paul Korm
Sep 30, 2015 at 02:26 PM
Either losing money or their next VC round wants better margins or both.
Maybe no more selling backpacks and socks.
Notes, Sync, Search: sounds like a pretty good focus.
Posted by Hugh
Oct 1, 2015 at 09:33 AM
Paul Korm wrote:
Either losing money or their next VC round wants better margins or both.
>
>Maybe no more selling backpacks and socks.
>
>Notes, Sync, Search: sounds like a pretty good focus.
Yep, marketing out-of-scope goods or services is seldom a good sign. Another “sell” sign for investors is often said to be building a new HQ. Apple…
Posted by Andy Brice
Oct 1, 2015 at 01:15 PM
Paul Korm wrote:
>Either losing money or their next VC round wants better margins or both.
Have they ever been profitable?
It is hard to make money from “freemium” services - too many non-paying users to support.
Posted by Stephen Zeoli
Oct 1, 2015 at 01:43 PM
Evernote has a lot of useless product tie-ins, but the one that makes me laugh is the dedicated Post-It Note “camera.” Write out your Post-Its, then take photos of them with your PDA and import them into Evernote.
I can’t believe they wasted any product development time on that piece of idiocy. No wonder they’re laying people off.
What they should just do is charge a $10 subscription for what they now give-away free. Anyone not willing to pay $10 is probably not using Evernote much anyway.
[rant’s end]
Steve Z.
Posted by zoe
Oct 1, 2015 at 02:00 PM
As of extremely recently, there are now two free OS-native synced notetaking solutions: MS OneNote and the new Apple Notes app. Both of these have been expanded with new and improved functionality; but more importantly, both have been more deeply woven into the ecosystem of their respective OSes. Google is also toying with Keep for Android users, but their real challenger to Evernote has always been Google Docs/Drive.
Evernote came along with a pretty serviceable product when nobody else was bothering to make one. They were adequate when they didn’t have any serious competition, but their core product has always been buggy, inconsistent, lacking in polish, failure-prone, and not especially elegant. Their support has been notoriously bad, even for paying users (which is a REALLY bad sign…).
I’m guessing that in 5-10 years, Evernote will turn into an B-school example of how to run a promising company right into the ground.