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Posted by 22111
Nov 26, 2013 at 10:46 AM

 

These days on bit, “BeyondShare Pro”, from “Fevosoft”, aka liuxz.com, Beijing: clipboard sharing between computers within a network; of course, if you transfer files by usb stick, or if you connect your computers by LAN, depends on your further needs (keyboard sharing, monitor sharing, frequency of the need to share clipboard content or files; there is (free) Synergy for all this, too, and ShareMouse, whilst BS, as far as I see, is just for file transfer). So I discovered that ShareMouse (from the developers of that text expander for about 140 dollars often mentioned here) has got a new version 2, and so I looked up “reviews”, and as in many cases, it’s CNet where any reviews could be found.

And here I made a discovery from which I, not wanting to insinuate anything about what I found there, but totally independently from that, took some “advice” I’d like to share, since outliner developers could learn from it, marketing-wise, “it” being my ideas, not what is there to admire.

Now the old ShareMouse reviews on cnet.com were mitigated but relegated to the bottom, and of interest, 7 RAVE REVIEWS on top (= most recent first, that’s why). I looked into them, and their style seemed rather similar, 7 times 5 stars, 7 times a style that more or less reminds me of “marketing speak”, 5 times “Pros” and “Cons” - and especially the “Cons” - done in a certain way without not too much variation - bear in mind these ain’t facts but just my totally subjective “impression”, or better call it “paranoia”.

So I clicked on the 7 authors of those 7 reviews:

cocoonmongolia’s community profile
ShareMouse Mouse and Keyboard Sharing
“Very useful for anyone with multiple computers.”
User’s Rating 5 stars
February 14, 2013
Member since:
February 14, 2013
My Posting Summary
Download reviews:
1

rvossel’s community profile
ShareMouse Mouse and Keyboard Sharing
“A seamless solution”
User’s Rating 5 stars
March 21, 2013
Member since:
September 15, 2002
My Posting Summary
Download reviews:
1

CardFire’s community profile
ShareMouse Mouse and Keyboard Sharing
“Smooth, clever, powerful. The Successor of Synergy.”
User’s Rating 5 stars
March 21, 2013
About Me
Member since:
March 21, 2013
My Posting Summary
Download reviews:
1

bcampbell131’s community profile
ShareMouse Mouse and Keyboard Sharing
“Great Software that is truly cross platform”
User’s Rating 5 stars
October 31, 2013
About Me
Member since:
November 16, 2009
Occupation:
System Sales Enginner [sic]
My Posting Summary
Download reviews:
1

darnelld9832’s community profile
ShareMouse Mouse and Keyboard Sharing
“Share Mouse is the perfect solution to Multiple macs”
User’s Rating 5 stars
November 4, 2013
About Me
Member since:
November 4, 2013
My Posting Summary
Download reviews:
1

jgarbers’s community profile
ShareMouse Mouse and Keyboard Sharing
“Effortless installation; really hit the sweet spot”
User’s Rating 5 stars
November 5, 2013
About Me
Member since:
October 8, 2003
My Posting Summary
Download reviews:
1

seidmadur’s community profile
ShareMouse Mouse and Keyboard Sharing
“Simply the best!”
User’s Rating 5 stars
November 7, 2013
About Me
Member since:
November 7, 2013
My Posting Summary
Download reviews:
1

It goes without saying that these 7 different authors, with their max. of 35 points, greatly enhanced the overall point number of ShareMouse, besides their unbiased reviews certainly greatly pushing current and future sales of ShareMouse.

Now what can outliner developers learn from my totally aberrant musings about the above?

(In the above, the term “review” goes without quotes; from here, imagine quotes around it:)

- Write your own reviews.
- Or rather, have your friends write these reviews, and do not too much editing work on their writings, some clumsiness will greatly enhance the trustworthyness of these reviews
- You could have done it by staff if you have no friends, but bear in mind that after letting off your staff, they could be in the mood to speak about your scheme
- Also bear in mind the following aspect:
- It will be even better if some of these friends have different native languages, which will vary their English wordings/expressions
- Whilst your staff will probably all be of your own first language (and your possible friends too, perhaps)
- It goes without saying that native (English) speakers have some advantage over other nationalities here
- Do not give the max. number of stars invariably
- Do find some minor faults, preferably totally irrelevant for most prospective users, and name them, perhaps this point in some review, and some other minute point in another review, and have even one of the reviews giving one of those, and a third.
- Prepare your scoop by having some of your friends register years before (see some of the above, no relationship but it gave me my idea, als for all this advice here…!)
- Have them do reviews about other products, too (even if that might appear both too much effort, and dispensable)
- Have them do different numbers of reviews over the years, and in different frequency
- Have some of them do reviews within a certain range of products to which your own product belongs, have others do disparate reviews of “all” kinds of products
- In a word, VARY !
- And this also applies to reviews of competing products or third-party products in general: Some reviews should be good, some bad, some long, some short…

In a word, be plausible in cheating your prospective customers!

 


Posted by PhraseExpress
Nov 29, 2013 at 09:45 AM

 

Thank you for your painstakingly detailed research about the experience of our customers with our Keyboard and Mouse Sharing solution “ShareMouse”.

We are as happy about the success of ShareMouse as our customers and it is an honor for the whole team that users really like the functionality and ease of use of ShareMouse so much.

Your exposé now seem to try giving the impression that those testimonials may not be authentic.

We gladly keep that straight by providing a more ethical “how-to” for other software vendors how to get awesome reviews:

1. Write awesome software. This is the single most important factor. Be genuine. Be maniac about what you create and smooth out any edges. Over and over and over again. Think for the long run. Think quality! Think Apple! Think Thinkpad! Think Porsche!
2. Provide excellent customer service.

3. ASK happy customers to write a review.

It is that simple. Just three steps. Some of you guys may forget step 3 which is essential. Here is an example: http://screencast.com/t/zBBMtP19

Now, please let us learn more about your actual motivation why you bad mouth us. Why bother at all about what is going on with ShareMouse while you pretend not being interested in it? Cui bono? Who are you?

Please tell us.

Your ShareMouse Team
http://www.keyboard-and-mouse-sharing.com

 


Posted by 22111
Nov 30, 2013 at 02:05 PM

 

Hi Bartels “Team”.

Your advice in 3 steps to fellow developers is certainly as of much interest to them than is mine, so it will get many thankful readers from that group.

“Your exposé now seem to try giving the impression that those testimonials may not be authentic.” -

- A whole “Team” falling into paranoia? Elect another government in your country if you want the next one to again rule the world and put a stop to free speech worldwide and prevent people from detailing their thoughts (might them be useful for third parties or be of perfect irrelevance to anybody) from any possible phenomena they get aware of and judge as “remarkable”, from a totally subjective pov, and then use as their starting point for developing some ideas of their own.

Then only, general censorship will rule, as it does in your fori today of which you’re the sole owner. Btw, it’s always a a very good idea to follow your own advice.

 


Posted by PhraseExpress
Nov 30, 2013 at 05:26 PM

 

We are sorry that you are in such a mood.

If you had issues with our software, please give us a chance to assist you: http://contact.keyboard-and-mouse-sharing.com

We are eager to help.

 


Posted by Franz Grieser
Nov 30, 2013 at 05:35 PM

 

Welcome to the forum, Sharemouse team (Gunnar Bartels, I assume).

Most of us are really easy to get along with and do not offend each other nor “guests”.
Just ignore 22111. He is throwing sh… at most software developers he comes across in this forum. And after a while he starts insulting forum members, too (he did that a year or so ago, and he already started this time).

All the best, Franz Grieser

 


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