Cyborganize launched - the ultimate outliner productivity system

Posted by dan7000
Jul 19, 2011 at 10:03 PM

OK, GTD.

First, GTD is a book, not a software product. Maybe that’s the issue—if your goal is to write a book, then a website is not the place to do it. Maybe a blog would be better?

But if we’re talking about GTD software then what I said about marketing on your website still applies. You have to list concrete examples of what people get get out of your software

For example, here are 3 things a user can get out of GTD software, stated simply:

1. keep your email inbox cleaned out
2. know what task to do next
3. make sure no tasks fall through the cracks.

A website listing those 3 features would sell a ton of software. That’s why GTD software is popular. If you can list 3 concrete benefits like that, in that many words or less (using active verbs), you can get people to download your software. Here’s an example of GTD software (recommended by David Allen) that is marketed like this - in fact the main focus of the webpage is 6 active verbs, under which is lists concrete examples of what users can DO with the software (e.g. “Quickly and easily record all your miscellaneous to-dos and store items in your inbox until you’re ready to process and organize them.”): http://www.omnigroup.com/products/omnifocus/features/

In contrast, looking at your website now, I don’t see even one user benefit. There is a section called “benefits” but it doesn’t explain any concrete benefits: “cyberorganize is a chaos engine” does not sound like a benefit to me. “A general solution to procrastination and laziness” is not concrete and is frankly unbelievable unless you’re selling meth. :)

Like others, I’m not trying to be hypercritical: I actually want to know what your software is useful for—so I’m challenging you to produce 3 statements like the ones above.