BundleHunt 8/2025

Posted by Andy Brice
Aug 29, 2025 at 12:44 PM

>When they offer a $35 unlock for $6 (and take home even less after
>fees), it feels like a short-term cash infusion possibly at the cost of
>even fewer future renewals since current buyers unlock everything
>available now, permanently.

And bundle hunt will take a big chunk of that $6. These discount promos are often a pretty horrible deal for the developers, especially when you factor in support costs. Your best hope is that either:

* a decent number of these new customers will pay you direct later to upgrade to vN+1

* (cynically) a lot of these new customers won’t actually use most of the software they bought, so there won’t be any support burden

A bit my experience as a vendor with bundles here, in case anyone is interested:

https://successfulsoftware.net/2016/12/13/promoting-your-software-through-1-day-sales-and-bundles/

—
Andy Brice
https://www.hyperplan.com
https://www.perfecttableplan.com
https://www.easydatatransform.com
https://www.successfulsoftware.net