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CRIMP Defined

 

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Brainstorming tools

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Posted by MadaboutDana
Dec 8, 2021 at 11:39 AM

 

Ah, the famous “first, you must ask the right question” conundrum (cf. “I, Robot” – the film, not the original Asimov book)

You could, of course, use brainstorming precisely to come up with the “right question”.

All the examples you mention show classic “thinking laterally/outside the box” solutions, no matter how humdrum they appear to us today.

The multi-billion-dollar marketing industry is predicated on asking the right questions – and suggesting that So-and-So Inc. has the right answers.

Other people (notably online influencers) appear to have a knack for spotting interesting questions swirling in the fractal chaos of human relations.

You might find it instructive to read/listen to this interview with a highly successful TikTok influencer. Or not. I found it both interesting and amusing: https://www.theverge.com/22807858/tiktok-influencer-microsoft-excel-instagram-decoder-podcast