Request for feedback on Hyper Plan website

Posted by Andy Brice
Mar 23, 2019 at 09:19 PM

Dr Andus wrote:
> >It’s definitely an improved site. The screenshots and the gifs
>communicated to me the features of the software a lot more clearly.

Thanks.

>At the moment though the home page is still focusing on features, rather
>than on benefits.
> >Maybe this is what you want, but at least in terms of classical
>marketing, Theodore Levitt comes to mind: “People don’t want to buy a
>quarter-inch drill, they want a quarter-inch hole.”
> >I’m not insisting that Levitt’s addage applies to every situation. If
>your customers are feature-focused, like CRIMPERs tend to be, perhaps
>the current communication strategy makes more sense.

‘Sell the sizzle, not the steak’

I hear you. I personally hate those websites that concentrate on telling you how wonderful their product is without telling you what it does. Also benefits always pretty much boil down to reduce cost, time or risk. But it is a work in progress and I might add some more benefits oriented copy. Any websites you think do a particularly good job of this?

>Personally though my issue with Hyper Plan has always been that I was
>intrigued with the features, but could never really think of an actual
>use in my daily practice.

Some people love it and some people don’t like it at all. That’s fine. I think it depends very much on whether it matches your mental model of the world.

>So to prospective customers like me the links at the bottom to “Kanban
>board etc.” are potentially more interesting, to help us imagine what we
>might be able to use this software for.

It is also an attempt to get more organic search engine traffic. ;0)

>Another observation: the matrix style thinking and analysis that Hyper
>Plan enables probably comes easier to more numerical types (engineers,
>programmers, people who enjoyed and preferred maths in school to the
>humanities or social sciences types subjects).

I think you are mostly right. Although I know some people are using Hyper Plan for writing novels/screenplays.

>However, the humanities types (‘poets’) probably need a bit more help to
>grasp how constructing matrices can help solve problems, as they had
>trouble interpreting or constructing graphs etc.

I don’t think that is my job! Better to try and get in front of those who are already looking for something like this.

—
Andy Brice
https://www.hyperplan.com