Request for feedback on Hyper Plan website

Posted by Dr Andus
Mar 23, 2019 at 07:48 PM

@Andy

It’s definitely an improved site. The screenshots and the gifs communicated to me the features of the software a lot more clearly.

At the moment though the home page is still focusing on features, rather than on benefits.

Maybe this is what you want, but at least in terms of classical marketing, Theodore Levitt comes to mind: “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.”

I’m not insisting that Levitt’s addage applies to every situation. If your customers are feature-focused, like CRIMPERs tend to be, perhaps the current communication strategy makes more sense.

Personally though my issue with Hyper Plan has always been that I was intrigued with the features, but could never really think of an actual use in my daily practice.

So to prospective customers like me the links at the bottom to “Kanban board etc.” are potentially more interesting, to help us imagine what we might be able to use this software for.

Another observation: the matrix style thinking and analysis that Hyper Plan enables probably comes easier to more numerical types (engineers, programmers, people who enjoyed and preferred maths in school to the humanities or social sciences types subjects).

However, the humanities types (‘poets’) probably need a bit more help to grasp how constructing matrices can help solve problems, as they had trouble interpreting or constructing graphs etc.