Request for feedback on Hyper Plan website

Posted by Paul Korm
Mar 19, 2019 at 09:59 AM

Andy, the site looks a bit dated in design. I also find the black text on a the blue background a bit harsh. Take a look at the graphical design of some of your competitors—the successful ones.

The first thing we see is the video—which for my eyes takes up a lot of real estate on the page. I like to see a little more compelling “this is something you need” message on the landing page for apps I am not familiar with. And there’s a lot of text—some more graphics—including color—would liven up the pages. I would also include a “Free Trial click here” link right up top of the landing page. We have to watch to the end of the video to know there’s a trial.

I think web sites for software need to always be compelling—even if the reader is not in the target audience. You never know if the person visiting the site might be an influencer, even if not a buyer. You’d want me to tell a colleague or friend: hey, here’s a product that does what you were looking for. Check it out.

So, for (a) clarity of purpose: 5 or 6. For (b) design: 4 or 5. It does look dated.

And I urge you to get the responsive site for mobile devices up very quickly. Odds are your readers will be on a phone or iPad or similar and see a reference to your product somewhere with a referral link or some other hint where to find it. There is nothing more off putting for a possible buyer to open a site that’s not usable on a phone. Now—your site isn’t bad on an iPhone, but everything is too tiny so it might be giving the “nothing to see here, move along” message.

Good luck!