And now to something completely different...

Posted by Thomas
Feb 19, 2008 at 10:18 PM

I’ll add my congratulations as well Stephen !

Susanne: your English usage is way better than mine

Back to the ads: I lost most of my knowhow in the field during years of not using the google services, but my guess is that a] the ads on the left side are relevant, as there are enough advertisers for this particular area and they are regular ads (pay per click).
The ads in the right top are set to be referral ads. Most advertisers use pay per click, only small number uses referral ads. Thus there are no relevant referral ads to server in the top right part, and Google chooses nearest match (like I see just now, titled “Software”) or some kind of general ad that is known to work independently of the topic of the site (matrimony/dating). The only trouble is that it seems that Google isn’t able to match geographically in this case. Or we are getting lots of lurkers from India :)