Infohesive

Posted by Stephen Zeoli
Feb 5, 2008 at 08:51 PM

Alexander Deliyannis wrote:
>I’m afraid that ‘coolness’ is in the eye of the beholder. I personally
>find both Infohesive (Information + Cohesive, I guess) and Surfulater (Surf U Later)
>very cool names. However, just the number of people (including Surfulater users)
>that call it Surfulator attests to its limited success. The simple change of E to O
>brings up images of Terminator, Predator etc

I can see your point, Alexander, but I personally find these names too gimicky. It’s not a matter of coolness… although that doesn’t hurt. I agree with you about simple names like MyInfo and OneNote. Maybe a name like FirstNote would be good. Sounds even better than OneNote.

Surfulater (sorry I spelled it wrong in my other post) is a terrific program—I don’t use it because I’ve got other software doing the same duty, but I admire Neville’s commitment. As much as I make fun of the name, I’m not sure that a better name would make a lot of difference in sales. But who knows? Maybe if he called it “HangTen” and had the slogan “Surf the Web on your terms” or something like that people would gather.

I guess it is why some people make big money naming products. As you can tell from my suggestions, I’m not one of them.

Steve Z.