Evernote reinvents itself again

Posted by Alexander Deliyannis
Oct 4, 2015 at 07:58 PM

We’ve touched upon Evernote’s business model on various occasions at this forum; I think the first was this http://www.outlinersoftware.com/topics/viewt/1236

In that discussion Neville Franks, developer of Surfulater and Clibu, drew our attention to an article by 37 Signals’ Jason Fried: https://signalvnoise.com/posts/1890-the-bar-for-success-in-our-industry-is-too-low

I find that article as timely as ever. The book Rework by Fried and his business partner David Hansson is also filled with sane business advice. My favourite: start a business, not a startup.

As an Evernote user since 2008, and a premium one shortly after, with more than 17.000 notes, I am very interested in Evernote being profitable. And I certainly get “Notes, Sync, Search”. That’s all I’ve ever done with Evernote, ignoring everything else.