Evernote and Curio

Posted by dan7000
Feb 29, 2012 at 09:22 PM

>> But the actual app is very primitive by the standards set by Zoot, DevonThink and many others.

Those of us who like to mess around with software appreciate the powerful features available in programs like Zoot, InfoQube, and Ultrarecall. But if the general public valued those features, then those programs would be commercial successes. It seems to me that Evernote has made a strategic decision—likely informed by market research and focus groups—to appeal to the most possible customers by keeping its feature set simple and focused.